Cristiano Ronaldo is still at the age of 40, and he is still ruling the field, as well as the market, and was declared the most marketable football player in the world in 2025. SportsPro ranks Al Nassr forward as one of the best athletes in the world in terms of sports, and according to their annual ranking, Al Nassr is ranked fifth among all athletes. Ronaldo has a strong brand, has a reach and a rich influence in sports marketing that makes him a force in sports marketing world over.
SportsPro measures athletes using three main pillars: Brand Strength, Total Addressable Market, and Economics. Though Lewis Hamilton, Simone Biles, Ilona Maher, and Stephen Curry were the highest-ranked athletes overall, Ronaldo is the winner in the football world.
Neymar was in sixth place, and Messi, even though he has remained brilliant at Inter Miami, has dropped eleven positions to 16th. The ranking shows not only Ronaldo’s timeless popularity but also the instability and competitiveness of the sports marketing environment.
In addition to his commercial achievements, Ronaldo has been playing with Al Nassr in the Saudi Pro League at an elite level, scoring six goals in seven matches this season. International glory also keeps him focused as he strives to play in the 2026 FIFA World Cup, with Portugal being the only major trophy that he lacks in his illustrious career.
Ronaldo is not going to retire even after 20 years of professional football. “I want to play for a number of years more. I have continued generating good stuff, benefiting my club and country. So why stop now?” he stated. His current effect on football and branding on the global level makes him an exceptional personality who is not simply a part of the sport.
Cristiano Ronaldo has unquestionably established a precedent not only among football players but among all athletes interested in making a global impact. His performance and marketability prove that age is just a number, and his legacy on the pitch runs much deeper than that.
