Often regarded as one of the best athletes in modern sports history, Cristiano Ronaldo still exceeding expectations at forty years old. On and off the football field, the Portuguese hero is still a major player even as one gets older. A research by Marca indicates that his brand, “CR7,” had an amazing value of 850 million euros in 2025. Ronaldo is aggressively pursuing the 1000 career goal mark while playing for Al Nassr in Saudi Arabia. Apart from his footballing success, his brand worth has been always rising.
The Portuguese Institute of Administration and Marketing (IPAM) has produced a paper clarifying the amazing expansion of Ronaldo’s brand. Based on 28 elements spread over six dimensions—income, media presence, social media influence, achievements, social impact, and general influence—the 850 million euro valuation Sports Reputation Index from IPAM provides the basis for this thorough examination. To put this into context, in 2011 Ronaldo’s brand was only worth about 24.5 million euros. His brand has remarkably increased by an incredible 325% since 2020.
The paper also emphasizes Ronaldo’s extreme income potential. His contract with Al Nassr brings in €200 million right now, with extra €150 million from sponsorships with international companies such Nike, Tag Heuer, and Louis Vuitton. Moreover, Ronaldo has unmatched social media impact. Having more than a billion followers on several platforms, he is the most followed person on social media. He is the most followed athlete on X (previously Twitter), namely with 114.7 million followers and an amazing 649 million on Instagram.
The influence Ronaldo has worldwide goes beyond social media. The IPAM research also shows that he receives 187 million searches on Google yearly and produces an average of 22.3 million stories annually across world newspapers. He also appears in 63,000 scientific papers and is mentioned in 4,000 books on Amazon, therefore reinforcing his global icon status.
