Serie A implements new rules to moderate sleeve sponsor branding. Serie A, the top professional football league in Italy, has introduced new regulations aimed at toning down the visibility of sleeve sponsors on team jerseys. The move comes as part of an effort to strike a balance between commercial interests and preserving the integrity and aesthetic appeal of the game.
In recent years, sleeve sponsors have become increasingly prominent on football kits across various leagues, including Serie A. These sponsors, displayed on the sleeves of players’ jerseys, have provided clubs with additional revenue streams. However, concerns have been raised about the cluttered and distracting appearance caused by excessive branding.
Serie A implements new rules to moderate sleeve sponsor branding
The new rules set by Serie A dictate that sleeve sponsors must be smaller in size compared to the main shirt sponsor. This measure is intended to reduce the visual impact of sleeve advertising and bring more focus to the club’s primary sponsor. By ensuring a hierarchy of visibility, Serie A aims to maintain the traditional look of football jerseys while still allowing clubs to benefit from sponsorship deals.
This move aligns Serie A with other major football leagues that have implemented similar regulations to maintain the integrity of the game. The English Premier League, for example, has also introduced rules requiring sleeve sponsors to be smaller than the main shirt sponsor. The decision to tone down sleeve branding has received mixed reactions from clubs, sponsors, and fans
