The 23rd FIFA World CupTM Official Brand will be introduced to fans worldwide on May 17, 2023, marking a significant step forward for FIFA and the host nations of , Mexico, and the United States as they prepare for the biggest athletic event in history. A star-studded event with special guest performances will take place at 19:30 local time (04:30 CEST) on May 18 in Los Angeles, USA, one of the tournament’s 16 Host Cities, and will be live-streamed to the entire world on FIFA+.
On May 17, there will also be projections, events, and digital amplifications in the other Host Cities in Canada, Mexico, and the USA, providing fans even another chance to participate in the Official Brand launch and begin counting down the days before kickoff.
As #WeAre26, a campaign that will enable individuals, places, and communities to play a vital role in launching the FIFA World Cup 2026TM Official Brand, was launched today by FIFA, the 2026 host countries, and the event’s commercial partners, anticipation has already begun to grow. The campaign will feature people and events that await fans in 2026 and invite everyone to be a part of #WeAre26 by taking photos of faces and locations that tell their own distinct FIFA World Cup stories.
launched to bring the FIFA World Cup 2026 brand to life
“The Official Brand introduces the new logo, typography, and eye-catching color scheme for the competition, three exciting components that will bring this competition to life in the upcoming months and years. However, it goes further than that, as we give our partners and the local communities innumerable chances to include their own stories. The brand will highlight distinctive features and showcase the inclusive and diverse element of the first FIFA World Cup with 48 teams, whether a local football fan, a world-famous person, or a well-known area, according to FIFA’s Chief Business Officer Romy Gai.
FIFA has created 16 unique Host City brands to go along with the Official Brand in an unprecedented effort to incorporate local fan bases and cultures across Canada, Mexico, and the United States. Millions of fans worldwide will be immersed in each Host City brand’s world-famous culture and tradition when the 2026 season begins. On May 18, when the hosts unveil the artworks, the general public in all 16 Host Cities will be treated to various activities. It is urged for everyone participating to engage in the celebration by using the hashtags #FIFAWorldCup and #WeAre26.
The largest single-sport event ever will be the FIFA World Cup in 2026. Three host nations, 16 host cities, 48 teams, and 104 matches will bring together the entire continent to guarantee the greatest football spectacle. The popular four-team group stage phase will continue to take place before an enlarged knockout round featuring the 32 best teams in the world competing for the game’s grand prize.
The FIFA World Cup 2026 will be the most inclusive and varied athletic event ever, uniting the entire world on a huge stage and enthralling millions of spectators across 16 stadiums and billions globally. It will feature more nations, cities, teams, and matches.
